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<channel>
	<title>Main</title>
	<link>https://jenleart.co</link>
	<description>Main</description>
	<pubDate>Tue, 27 Jan 2026 23:06:17 +0000</pubDate>
	<generator>https://jenleart.co</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://jenleart.co/Homepage</link>

		<pubDate>Sun, 03 Apr 2022 18:29:56 +0000</pubDate>

		<dc:creator>Main</dc:creator>

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		<description>
	
︎ Creative Direction and Design︎ Brooklyn, NYC︎&#38;nbsp;Select a Project
︎ or Scroll Below
	


Ally Brand Campaign

&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/6275dfc65beafc2e4f8d48715ac2294909803cc4429d0daee7e1d8e86434edc2/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_ally_surf.jpg" data-mid="143920929" border="0"  src="https://freight.cargo.site/w/1000/i/6275dfc65beafc2e4f8d48715ac2294909803cc4429d0daee7e1d8e86434edc2/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_ally_surf.jpg" /&#62; 


Ally Allies

&#60;img width="4226" height="2367" width_o="4226" height_o="2367" data-src="https://freight.cargo.site/t/original/i/c1ffd69ca228fb04de5b096df535306445a34b15fd4b4582a39cc2d452a7d3ba/Runner_CU.jpg" data-mid="138499282" border="0"  src="https://freight.cargo.site/w/1000/i/c1ffd69ca228fb04de5b096df535306445a34b15fd4b4582a39cc2d452a7d3ba/Runner_CU.jpg" /&#62; 


Petco Visual Identity

&#60;img width="3034" height="1706" width_o="3034" height_o="1706" data-src="https://freight.cargo.site/t/original/i/45833bd345b016f91ed0b43767f0fee57cf422f032f6440a81d30cab73e650ad/header.jpg" data-mid="144307153" border="0"  src="https://freight.cargo.site/w/1000/i/45833bd345b016f91ed0b43767f0fee57cf422f032f6440a81d30cab73e650ad/header.jpg" /&#62; 


Petco Nutrition Campaign

&#60;img width="592" height="592" width_o="592" height_o="592" data-src="https://freight.cargo.site/t/original/i/5d1510e22bd3b5ccb260d93a5822e6c75cc83ed585e8456f7d34528548545ad8/Screen-Shot-2019-04-23-at-10.55.05-AM.jpg" data-mid="150967934" border="0"  src="https://freight.cargo.site/w/592/i/5d1510e22bd3b5ccb260d93a5822e6c75cc83ed585e8456f7d34528548545ad8/Screen-Shot-2019-04-23-at-10.55.05-AM.jpg" /&#62; 


Crown Royal Regal Apple

&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/449289d95be1653c05c5a70710e43d5f6d7923d3edbe41b0cd57f3e514792d0c/ezgif-4-870ff5326e.gif" data-mid="144075586" border="0"  src="https://freight.cargo.site/w/600/i/449289d95be1653c05c5a70710e43d5f6d7923d3edbe41b0cd57f3e514792d0c/ezgif-4-870ff5326e.gif" /&#62; 


 MELÉ

&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/b561830b553284c4a323f417b96f99515a3d7e8568e1c55e2283fc71265f532c/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_3.jpg" data-mid="150857160" border="0"  src="https://freight.cargo.site/w/1000/i/b561830b553284c4a323f417b96f99515a3d7e8568e1c55e2283fc71265f532c/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_3.jpg" /&#62; 


Youtube Creators for Change

&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/f32be860a40a582456f00c2484f70387c37b40713ffc80b7b8fc576dbf78bd6a/MalalaTroye-1.gif" data-mid="150955256" border="0"  src="https://freight.cargo.site/w/1000/i/f32be860a40a582456f00c2484f70387c37b40713ffc80b7b8fc576dbf78bd6a/MalalaTroye-1.gif" /&#62; 


Obie

&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/2c527415b04ce66e9dc9a4f69c1b712c1e94740aff451153ad21251c4b1fab2e/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150956095" border="0"  src="https://freight.cargo.site/w/1000/i/2c527415b04ce66e9dc9a4f69c1b712c1e94740aff451153ad21251c4b1fab2e/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62; 


Sonos Sonic Branding

&#60;img width="3832" height="2140" width_o="3832" height_o="2140" data-src="https://freight.cargo.site/t/original/i/cd319a047a16ca68a806dd3ec3144a55a3d5315d2ffb7f57eeff39b8fc25610b/Screen-Shot-2022-08-21-at-4.44.46-PM.png" data-mid="150956555" border="0"  src="https://freight.cargo.site/w/1000/i/cd319a047a16ca68a806dd3ec3144a55a3d5315d2ffb7f57eeff39b8fc25610b/Screen-Shot-2022-08-21-at-4.44.46-PM.png" /&#62; 


Sonos Move Campaign

&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/02bc62eadeccce2077ab8a122e51115167ac0d85a8e32959b091bddde3b9e061/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150956841" border="0"  src="https://freight.cargo.site/w/1000/i/02bc62eadeccce2077ab8a122e51115167ac0d85a8e32959b091bddde3b9e061/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62; 


Sonos goes Public

&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/2b0cd58492e53aaa688ee37f9a8880a5eb969cdd4d7496286949ee246f015aa1/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150957385" border="0"  src="https://freight.cargo.site/w/1000/i/2b0cd58492e53aaa688ee37f9a8880a5eb969cdd4d7496286949ee246f015aa1/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62; 


Sonos Visual Identity &#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/d0f8d14fba6cdc8ef56fd6fa780ca38bd58204ff5650846d1eeea32f2efadc1e/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150957462" border="0"  src="https://freight.cargo.site/w/1000/i/d0f8d14fba6cdc8ef56fd6fa780ca38bd58204ff5650846d1eeea32f2efadc1e/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62; 


Dosist

&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/9ce4188844202a4d7581a7e29bfa1cb9573451379c818f9bded89a4200075a3f/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150957525" border="0"  src="https://freight.cargo.site/w/1000/i/9ce4188844202a4d7581a7e29bfa1cb9573451379c818f9bded89a4200075a3f/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62; 


Google for Work

&#60;img width="1280" height="730" width_o="1280" height_o="730" data-src="https://freight.cargo.site/t/original/i/262f0b015584b0365b0f80c2230f900b8ea480a189aa8815c7dc07e1ed6679f8/fist-bump-re_2.gif" data-mid="150957849" border="0"  src="https://freight.cargo.site/w/1000/i/262f0b015584b0365b0f80c2230f900b8ea480a189aa8815c7dc07e1ed6679f8/fist-bump-re_2.gif" /&#62; 


Smartwater Visual Identity+Packaging

&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/a18996f4794301c2cd1739766491e36668a1f8452ff7cd10946223836a983d28/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150957928" border="0"  src="https://freight.cargo.site/w/1000/i/a18996f4794301c2cd1739766491e36668a1f8452ff7cd10946223836a983d28/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62; 


Sally Hansen&#60;img width="2550" height="1418" width_o="2550" height_o="1418" data-src="https://freight.cargo.site/t/original/i/b31ab0fa5e1e1e9233498cfdc27b3dab574519b30a4a3f94998299fc4027c171/HPdownload.gif" data-mid="150958110" border="0"  src="https://freight.cargo.site/w/1000/i/b31ab0fa5e1e1e9233498cfdc27b3dab574519b30a4a3f94998299fc4027c171/HPdownload.gif" /&#62; 


Converse Sampler

&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/ef75ff5ad03e0744389f0af3fa3eb2dbc8f6fbcd6786a1f1bac1c6799a0955b0/Converse-AR-App.gif" data-mid="150958341" border="0"  src="https://freight.cargo.site/w/600/i/ef75ff5ad03e0744389f0af3fa3eb2dbc8f6fbcd6786a1f1bac1c6799a0955b0/Converse-AR-App.gif" /&#62; 






&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/2629b0586851d06f921874b6177ab531ebb0f98b9fa6161ed8c1c2f0b9915a86/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_ally_marriage.jpg" data-mid="150963722" border="0"  src="https://freight.cargo.site/w/1000/i/2629b0586851d06f921874b6177ab531ebb0f98b9fa6161ed8c1c2f0b9915a86/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_ally_marriage.jpg" /&#62;
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/381e0f76c59aee6f4748f4fe2d36af555b9c425d1230af9fe3e43c2809f96883/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_home.jpg" data-mid="150963724" border="0"  src="https://freight.cargo.site/w/1000/i/381e0f76c59aee6f4748f4fe2d36af555b9c425d1230af9fe3e43c2809f96883/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_home.jpg" /&#62;
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/5ae00b92ebdbc99eeee8280eabb6a51657b1eb0a65a82f158bc7fe11c52d4dd6/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150963071" border="0"  src="https://freight.cargo.site/w/1000/i/5ae00b92ebdbc99eeee8280eabb6a51657b1eb0a65a82f158bc7fe11c52d4dd6/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62;
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/b128ad2f4b50e843139ec2bef29fa4eca7d10a0e5f17f4b2f44d42f2d0f6a425/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_ally_surf.jpg" data-mid="150963723" border="0"  src="https://freight.cargo.site/w/1000/i/b128ad2f4b50e843139ec2bef29fa4eca7d10a0e5f17f4b2f44d42f2d0f6a425/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_ally_surf.jpg" /&#62;



	Ally Bank
	Launching Ally’s widest-reaching campaign in brand history: we're all better off with an ally.


&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/eb04b6b0e891266ab70976159ae67220e02faa3ed3a196bcb280f3071a98538b/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150964324" border="0"  src="https://freight.cargo.site/w/1000/i/eb04b6b0e891266ab70976159ae67220e02faa3ed3a196bcb280f3071a98538b/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62;Ally Bank
	Ally Allies campaign we launched during the summer 2021 Olympics.&#38;nbsp;

&#60;img width="3034" height="1706" width_o="3034" height_o="1706" data-src="https://freight.cargo.site/t/original/i/45833bd345b016f91ed0b43767f0fee57cf422f032f6440a81d30cab73e650ad/header.jpg" data-mid="144307153" border="0"  src="https://freight.cargo.site/w/1000/i/45833bd345b016f91ed0b43767f0fee57cf422f032f6440a81d30cab73e650ad/header.jpg" /&#62;Petco Visual Identity
	Giving the oldest and largest national pet retailer a new look.&#38;nbsp;


&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/c3677e0cadf1cdf2256e5d76bfc1163116b7fa46afd816a24f9c82ef3ee7ed79/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_1.jpg" data-mid="150967789" border="0"  src="https://freight.cargo.site/w/1000/i/c3677e0cadf1cdf2256e5d76bfc1163116b7fa46afd816a24f9c82ef3ee7ed79/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_1.jpg" /&#62;
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/d0850ceec4a6ddeb7fcdc4a59fcf575a994d5e9010aa46ef3f4f2349a386320a/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_3.jpg" data-mid="150967788" border="0"  src="https://freight.cargo.site/w/1000/i/d0850ceec4a6ddeb7fcdc4a59fcf575a994d5e9010aa46ef3f4f2349a386320a/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_3.jpg" /&#62;
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/8eee9fd0fd8903af205b7f13d344782c4f930a97ee355775f0ef4153435db4b7/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150967791" border="0"  src="https://freight.cargo.site/w/1000/i/8eee9fd0fd8903af205b7f13d344782c4f930a97ee355775f0ef4153435db4b7/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62;

Petco
	Nutrition launch campaign


&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/503aea6f161563734d7a6751878df4675566a22cf0c0e91019894561a7715e87/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_3.jpg" data-mid="150965046" border="0"  src="https://freight.cargo.site/w/1000/i/503aea6f161563734d7a6751878df4675566a22cf0c0e91019894561a7715e87/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_3.jpg" /&#62;
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/820cd6bd6d001292829bf9300278eeecbbffaba45bc400ce67a40df10a30e1a4/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150965107" border="0"  src="https://freight.cargo.site/w/1000/i/820cd6bd6d001292829bf9300278eeecbbffaba45bc400ce67a40df10a30e1a4/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62;
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/e6cf84f24f23a24319eff470c2d82e6bab1bc04f5714acc7cfcd36f0bd909c01/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_2.jpg" data-mid="150965106" border="0"  src="https://freight.cargo.site/w/1000/i/e6cf84f24f23a24319eff470c2d82e6bab1bc04f5714acc7cfcd36f0bd909c01/HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_2.jpg" /&#62;


Crown Royal Regal Apple
	TVC 2.0 for 15s



&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/a80cf9a06e88ad62d621db03c42cef061f8abdfb08d36599ffdfa61fd3e7357f/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150965532" border="0"  src="https://freight.cargo.site/w/1000/i/a80cf9a06e88ad62d621db03c42cef061f8abdfb08d36599ffdfa61fd3e7357f/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62;
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/dc72bafbcc3569aeea47c0ab7370f52e11ea7c3ac64dfde55a65251bd8e7a3cb/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_3.jpg" data-mid="150965426" border="0"  src="https://freight.cargo.site/w/1000/i/dc72bafbcc3569aeea47c0ab7370f52e11ea7c3ac64dfde55a65251bd8e7a3cb/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_3.jpg" /&#62;
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/86078c1b78523bd3ab408b225afdadafae8d7d8584d046857a037b8f0cd0bf96/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_2.jpg" data-mid="150965433" border="0"  src="https://freight.cargo.site/w/1000/i/86078c1b78523bd3ab408b225afdadafae8d7d8584d046857a037b8f0cd0bf96/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES_2.jpg" /&#62;
MELÉ
	Brand creation and launch campaign



&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/b942c0f6615ac0448606f892724d88f13300295ccb4f53742193eed340b92dc3/YT_NY_J18_0046-Brand-CFC-Anthem-V14-A-high.gif" data-mid="150965545" border="0"  src="https://freight.cargo.site/w/739/i/b942c0f6615ac0448606f892724d88f13300295ccb4f53742193eed340b92dc3/YT_NY_J18_0046-Brand-CFC-Anthem-V14-A-high.gif" /&#62;

Youtube
	Championing the Creators for Change.
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/a095ad854eb71684665aa02c43d07a57644fe2856d84bafa510d46ce8807e469/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150967422" border="0"  src="https://freight.cargo.site/w/1000/i/a095ad854eb71684665aa02c43d07a57644fe2856d84bafa510d46ce8807e469/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62;Obie
	Brand + Product creation. Designed by medical experts, made for everyone. 

&#60;img width="3832" height="2140" width_o="3832" height_o="2140" data-src="https://freight.cargo.site/t/original/i/4d93d8ca4e4af25bac4c074b67ec498a0005d3294b70ceaa12e821b6bda80e03/Screen-Shot-2022-08-21-at-4.44.46-PM.png" data-mid="150967443" border="0"  src="https://freight.cargo.site/w/1000/i/4d93d8ca4e4af25bac4c074b67ec498a0005d3294b70ceaa12e821b6bda80e03/Screen-Shot-2022-08-21-at-4.44.46-PM.png" /&#62;Sonos
	Sonic Branding


&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/7d2eb0fa99fdd3119b9cf4301ed480d54d7404a667547b3ab74c0b635697f76d/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150967492" border="0"  src="https://freight.cargo.site/w/1000/i/7d2eb0fa99fdd3119b9cf4301ed480d54d7404a667547b3ab74c0b635697f76d/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62;Sonos
	Sonos Move product launch campaign.

&#60;img width="3932" height="2108" width_o="3932" height_o="2108" data-src="https://freight.cargo.site/t/original/i/ee9cc39d5f00895689e81d68b04245c60b09a909f586820bbbec814f3601f644/Screen-Shot-2022-08-21-at-4.55.09-PM.png" data-mid="150967647" border="0"  src="https://freight.cargo.site/w/1000/i/ee9cc39d5f00895689e81d68b04245c60b09a909f586820bbbec814f3601f644/Screen-Shot-2022-08-21-at-4.55.09-PM.png" /&#62;Sonos
	Sonos goes public.&#38;nbsp;

&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/2577451b840cd32ba2f3bf5218e5d68f250ee6d56dc7b25e52721d0ad8bc51e8/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150967533" border="0"  src="https://freight.cargo.site/w/1000/i/2577451b840cd32ba2f3bf5218e5d68f250ee6d56dc7b25e52721d0ad8bc51e8/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62;Sonos
	Visual Identity refresh.&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/59a4532d43798a36ff8ffe01c0540dbd7687d0dd2155911a42a0d79c937bae0d/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150967539" border="0"  src="https://freight.cargo.site/w/1000/i/59a4532d43798a36ff8ffe01c0540dbd7687d0dd2155911a42a0d79c937bae0d/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62;Dosist
	Brand creation+launch, seasonal campaigns.
&#60;img width="1280" height="730" width_o="1280" height_o="730" data-src="https://freight.cargo.site/t/original/i/ffbe49ed3b3996cef20f1289689cbf5d65d7c633d0ed6d2074ac176133d6a39f/fist-bump-re_2.gif" data-mid="150967662" border="0"  src="https://freight.cargo.site/w/1000/i/ffbe49ed3b3996cef20f1289689cbf5d65d7c633d0ed6d2074ac176133d6a39f/fist-bump-re_2.gif" /&#62;
Google
	Launching GSuite for Work. All together now.&#38;nbsp;

&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/d0d1c0431d40e19e547f8a096cd039bfc754b712fca36a427c0539314cd35fc3/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" data-mid="150967684" border="0"  src="https://freight.cargo.site/w/1000/i/d0d1c0431d40e19e547f8a096cd039bfc754b712fca36a427c0539314cd35fc3/_HP_HOMEPAGE_LARGE_THUMBNAILS_TEMPLATES.jpg" /&#62;Smartwater
	Identity refresh and packaging redesign.

&#60;img width="2550" height="1418" width_o="2550" height_o="1418" data-src="https://freight.cargo.site/t/original/i/222f0fb3de49e05a44978e8f33113d6a92f52ed0a197b7b9d266bdf4f81769a6/HPdownload.gif" data-mid="150967688" border="0"  src="https://freight.cargo.site/w/1000/i/222f0fb3de49e05a44978e8f33113d6a92f52ed0a197b7b9d266bdf4f81769a6/HPdownload.gif" /&#62;Sally Hansen
	Visual Identity and Campaign Development

&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/75f5a8de0d8ac07ab6929524666c467376814e3adb8f3d03d862c3f4eca70537/Converse-AR-App.gif" data-mid="150967706" border="0"  src="https://freight.cargo.site/w/600/i/75f5a8de0d8ac07ab6929524666c467376814e3adb8f3d03d862c3f4eca70537/Converse-AR-App.gif" /&#62;
Converse
	The Sampler App
</description>
		
	</item>
		
		
	<item>
		<title>About copy</title>
				
		<link>https://jenleart.co/About-copy</link>

		<pubDate>Tue, 27 Jan 2026 23:06:17 +0000</pubDate>

		<dc:creator>Main</dc:creator>

		<guid isPermaLink="true">https://jenleart.co/About-copy</guid>

		<description>About MeJen Leartanasan(she/her) is a multidisciplinary creative director and designer of Thai and Korean-American heritage with over 15 years of experience shaping how brands tell cohesive stories across identity, marketing, and product. Originally from Los Angeles but now based in New York, she has experience working with select clients including: Google, Nike, Samsung, Converse, Microsoft, Coca-Cola, Sonos, Unilever, P&#38;amp;G, Uber and Youtube.

Her work has been recognized by D&#38;amp;AD pencils, Cannes Lions, One Show, Times Magazine and FastCompany among others.






	


 &#38;nbsp; 

 

	
Contact︎︎︎Email︎︎︎Instagram︎︎︎LinkedInServicesBrand Creation &#38;amp; IdentityCreative &#38;amp; Art DirectionCopywritingDesign Strategy &#38;amp; SystemsStorytellingFilm &#38;amp; PhotoshootsEnvironmental DesignPackaging DesignType Design





Ⓒ2022 Jennifer Leartanasan&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>Ally Allies</title>
				
		<link>https://jenleart.co/Ally-Allies</link>

		<pubDate>Sun, 03 Apr 2022 18:29:53 +0000</pubDate>

		<dc:creator>Main</dc:creator>

		<guid isPermaLink="true">https://jenleart.co/Ally-Allies</guid>

		<description>


Ally’s Olympic 2021 Campaign

	In the summer of 2021, Ally wanted to celebrate the spirit of allyship - the very essence of their name - through the lens of Olympic sport. No one reaches their goal on the ‘field’ alone. In fact, alongside every victor, and behind every unsuccessful competitor is an ally. From childhood, to grassroots, to elite competition, each competitor has a supportive network of people who are there to ensure they have a chance to achieve everything they’ve ever dreamed of.&#38;nbsp; This work seeded “We’re All Better Off with an Ally” in preparation for the launch of Ally’s Masterbrand campaign the following month.
The spot tells the story of different competitors, at different stages of their career, all backed and supported by their allies.

	Role: Associate Creative Director

Creative Team: Liz Delp, Vahbiz Engineer, Ren McAslan, Seth Jacobs
Production: MJZ, Nicolai Fuglsig, Ryan McCally, Jo Willems, Dave Hussey

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0bddbd49392ed0bd9cef0952aae0fc03ae89523d6e018a81887a3d9a3d50f68d/2022OneShow-Shortlist-1080x1080.jpeg" data-mid="143922648" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/0bddbd49392ed0bd9cef0952aae0fc03ae89523d6e018a81887a3d9a3d50f68d/2022OneShow-Shortlist-1080x1080.jpeg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Ally - Brand Campaign</title>
				
		<link>https://jenleart.co/Ally-Brand-Campaign</link>

		<pubDate>Fri, 29 Apr 2022 22:01:25 +0000</pubDate>

		<dc:creator>Main</dc:creator>

		<guid isPermaLink="true">https://jenleart.co/Ally-Brand-Campaign</guid>

		<description>
	

Ally Bank’s Brand Campaign - We’re all better off with an Ally.&#38;nbsp;
	
		

Ally bank was struggling to get their brand recognized in addition to building brand purpose, love and loyalty. They needed something ownable to show their commitment to being a relentless ally for all things money. 
So we leaned into the one thing that couldn’t possibly be mistaken for a competitor - our name. Nearly everything in life costs money, whether it's buying a house or a costume for your dog. That's why no matter what we’re doing in life, we’re all better off with a (financial) ally. 

We launched this national campaign with 20 words that end in “ally” that spans across TV, Digital and OOH. To work seamlessly with the logo, we worked on refreshing the brand’s typeface, colors and photography style and will be now applied to all work moving forward.

	

Role: Associate Creative Director 

Creative Team: Seth Jacobs, Liz Delp, Vahbiz Engineer, Chloe Banicevic, Archie Murugaser, Julia Ball, Michelle Rivera

Photography: Jessica Haye and Clark Hsiao

Year: 2021

	
	


&#60;img width="3500" height="2129" width_o="3500" height_o="2129" data-src="https://freight.cargo.site/t/original/i/57cac60934ff899900f2fb696313d4648f0df9cbb7d5ec0f98f47b03c60feeaa/NY.D400_ALLY-MASTERBRAND_APPROACH1_11082021_cropped.jpg" data-mid="143851301" border="0"  src="https://freight.cargo.site/w/1000/i/57cac60934ff899900f2fb696313d4648f0df9cbb7d5ec0f98f47b03c60feeaa/NY.D400_ALLY-MASTERBRAND_APPROACH1_11082021_cropped.jpg" /&#62;
&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a1b0e4295cdbb71814a7ca5b839312a320de5d83c06250038cb5854be45ac91f/HIT--Ally-Bank--Dallas.003.jpg" data-mid="143851504" border="0"  src="https://freight.cargo.site/w/1000/i/a1b0e4295cdbb71814a7ca5b839312a320de5d83c06250038cb5854be45ac91f/HIT--Ally-Bank--Dallas.003.jpg" /&#62;&#60;img width="2197" height="1313" width_o="2197" height_o="1313" data-src="https://freight.cargo.site/t/original/i/e6f596de9c33627c32db13c2905e17996d509802a6c4d9a569b1bae932e41145/Dallas_garage_larger.jpg" data-mid="143919274" border="0"  src="https://freight.cargo.site/w/1000/i/e6f596de9c33627c32db13c2905e17996d509802a6c4d9a569b1bae932e41145/Dallas_garage_larger.jpg" /&#62;

&#60;img width="1152" height="336" width_o="1152" height_o="336" data-src="https://freight.cargo.site/t/original/i/dbbf962ce387b6ce291fd5801c8d834b9fe3a95b7e6103c05586c70b1d0e59d7/ALY_NY_2215_TotallyOOH_CHI_CDN_Digital_Bulletin_1152x336_V2_OFFICIALLY.jpg" data-mid="143852315" border="0"  src="https://freight.cargo.site/w/1000/i/dbbf962ce387b6ce291fd5801c8d834b9fe3a95b7e6103c05586c70b1d0e59d7/ALY_NY_2215_TotallyOOH_CHI_CDN_Digital_Bulletin_1152x336_V2_OFFICIALLY.jpg" /&#62;
&#60;img width="1500" height="1319" width_o="1500" height_o="1319" data-src="https://freight.cargo.site/t/original/i/c0ba6f212a355351c453f3ca0608ff992f16619b504f26ad8773ce0de1ef4bb2/Screen-Shot-2022-01-25-at-12.00.06-PM.png" data-mid="143852505" border="0"  src="https://freight.cargo.site/w/1000/i/c0ba6f212a355351c453f3ca0608ff992f16619b504f26ad8773ce0de1ef4bb2/Screen-Shot-2022-01-25-at-12.00.06-PM.png" /&#62;
&#60;img width="1412" height="1091" width_o="1412" height_o="1091" data-src="https://freight.cargo.site/t/original/i/1c1c2d7399d2574ea16d71ce86fa71f598be7188b86a92ec20b663751a97433d/nostal.jpg" data-mid="143918581" border="0"  src="https://freight.cargo.site/w/1000/i/1c1c2d7399d2574ea16d71ce86fa71f598be7188b86a92ec20b663751a97433d/nostal.jpg" /&#62;





&#60;img width="2754" height="1414" width_o="2754" height_o="1414" data-src="https://freight.cargo.site/t/original/i/e79b9838c585ce8f53c80881d4e28b2065d5766157b888ffcb4430105c53b5b9/HIT--Ally-Bank--LA.001_cropped.jpg" data-mid="143852714" border="0"  src="https://freight.cargo.site/w/1000/i/e79b9838c585ce8f53c80881d4e28b2065d5766157b888ffcb4430105c53b5b9/HIT--Ally-Bank--LA.001_cropped.jpg" /&#62;&#60;img width="2078" height="1480" width_o="2078" height_o="1480" data-src="https://freight.cargo.site/t/original/i/a4babfae708a6d7ab26a87ec8c55cc8f77d55637f4235d9b0472a1626361ba2c/Screen-Shot-2022-05-28-at-3.58.55-PM.png" data-mid="143918456" border="0"  src="https://freight.cargo.site/w/1000/i/a4babfae708a6d7ab26a87ec8c55cc8f77d55637f4235d9b0472a1626361ba2c/Screen-Shot-2022-05-28-at-3.58.55-PM.png" /&#62;&#60;img width="1920" height="929" width_o="1920" height_o="929" data-src="https://freight.cargo.site/t/original/i/38e094f22587a93190c507f42df2ca419a59fa5cd4d25f4d267edf3838562daa/3ad52530-9f62-4cf9-bb28-316b52e37b12_rw_1920_2.jpg" data-mid="143918635" border="0"  src="https://freight.cargo.site/w/1000/i/38e094f22587a93190c507f42df2ca419a59fa5cd4d25f4d267edf3838562daa/3ad52530-9f62-4cf9-bb28-316b52e37b12_rw_1920_2.jpg" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Petco Visual Identity</title>
				
		<link>https://jenleart.co/Petco-Visual-Identity</link>

		<pubDate>Wed, 01 Jun 2022 23:58:48 +0000</pubDate>

		<dc:creator>Main</dc:creator>

		<guid isPermaLink="true">https://jenleart.co/Petco-Visual-Identity</guid>

		<description>
	
&#38;nbsp;Petco Visual Identity
	After working and launching their nutrition campaign, Petco wanted a new identity to reflect their commitment and stance on nutrition.
The brand's mission is to improve the lives of pets, pet parents &#38;amp; Petco partners. Petco’s ambition was to transition from a big retailer into a one-of-a-kind, all inclusive pet health &#38;amp; wellness company, offering more than just a retailer with services from veterinary services and pet insurance to grooming and positive training to the Petco Credit Card.
We wanted to give the brand’s most iconic mascots being Ruff&#38;amp;Mews feel more omnipresent in addition to the identity feeling credible and modern in today’s digitally advanced world. The brand’s personality is compassionate and real, fun and optimistic, bold and uncompromising.&#38;nbsp;

	Role: Design Director
Creative Team: Kevin Lyons, Nathan Braceros, Cheryl Chuang, Luca BernardinoYear: Fall 2020

&#60;img width="3031" height="1706" width_o="3031" height_o="1706" data-src="https://freight.cargo.site/t/original/i/296214bf384a303c8511bfae0f0666d6b1e9b2d307abb8b00f885f79a8287e63/Project-Detail_Header-image-size.jpg" data-mid="144305210" border="0"  src="https://freight.cargo.site/w/1000/i/296214bf384a303c8511bfae0f0666d6b1e9b2d307abb8b00f885f79a8287e63/Project-Detail_Header-image-size.jpg" /&#62;&#60;img width="2293" height="1532" width_o="2293" height_o="1532" data-src="https://freight.cargo.site/t/original/i/3a55a2dd5de9929652aab4771aacfe4e46f2fe7cbaa74ac74cb19d14f01bd806/Asset-1_12x.png" data-mid="144305451" border="0"  src="https://freight.cargo.site/w/1000/i/3a55a2dd5de9929652aab4771aacfe4e46f2fe7cbaa74ac74cb19d14f01bd806/Asset-1_12x.png" /&#62;
&#60;img width="4801" height="2701" width_o="4801" height_o="2701" data-src="https://freight.cargo.site/t/original/i/9741e81b6c1b0b88ff471efc26fb79e687427d4e7589eb2c5e3b5ba8d8eebef4/Petco_BrandSystem_nb-08.png" data-mid="144305223" border="0"  src="https://freight.cargo.site/w/1000/i/9741e81b6c1b0b88ff471efc26fb79e687427d4e7589eb2c5e3b5ba8d8eebef4/Petco_BrandSystem_nb-08.png" /&#62;
&#60;img width="2199" height="1344" width_o="2199" height_o="1344" data-src="https://freight.cargo.site/t/original/i/5c597d9a1a58c8d8010737e35856759ef7e69fcdadbeadc82c1b49c0552a70af/Asset-3_12x.png" data-mid="144305686" border="0"  src="https://freight.cargo.site/w/1000/i/5c597d9a1a58c8d8010737e35856759ef7e69fcdadbeadc82c1b49c0552a70af/Asset-3_12x.png" /&#62;
&#60;img width="3434" height="1930" width_o="3434" height_o="1930" data-src="https://freight.cargo.site/t/original/i/c3c5ff39f04fb2eb037ee900e3f06f4d9005f81fb901d3e439539a3c92b2b963/Screen-Shot-2022-06-01-at-9.03.22-PM.png" data-mid="144305236" border="0"  src="https://freight.cargo.site/w/1000/i/c3c5ff39f04fb2eb037ee900e3f06f4d9005f81fb901d3e439539a3c92b2b963/Screen-Shot-2022-06-01-at-9.03.22-PM.png" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6c9781854e61b7943ae37b9942824eff072726af82ccf9e2c62ab7d81a92128a/poster-big_navy.jpg" data-mid="144305310" border="0"  src="https://freight.cargo.site/w/1000/i/6c9781854e61b7943ae37b9942824eff072726af82ccf9e2c62ab7d81a92128a/poster-big_navy.jpg" /&#62;

&#60;img width="3024" height="3281" width_o="3024" height_o="3281" data-src="https://freight.cargo.site/t/original/i/17ef83c79026e9f24ae290d4db4dafa9cc77089daccc1a393da7a783c774b765/image1-2_mockup_navy.jpg" data-mid="144305281" border="0"  src="https://freight.cargo.site/w/1000/i/17ef83c79026e9f24ae290d4db4dafa9cc77089daccc1a393da7a783c774b765/image1-2_mockup_navy.jpg" /&#62;
&#60;img width="1401" height="1798" width_o="1401" height_o="1798" data-src="https://freight.cargo.site/t/original/i/94d97dce7c79df7dd4474a4301eda8f0c2403d8148bd9034b7e7d2e2a7071896/1-01.jpg" data-mid="145901513" border="0"  src="https://freight.cargo.site/w/1000/i/94d97dce7c79df7dd4474a4301eda8f0c2403d8148bd9034b7e7d2e2a7071896/1-01.jpg" /&#62;
&#60;img width="2973" height="1674" width_o="2973" height_o="1674" data-src="https://freight.cargo.site/t/original/i/4d68653752dc5e7ade7f0ad1088ae81f788e5758e4b538d83436a753ee678d59/Membership_sign-and-site.jpg" data-mid="145901209" border="0"  src="https://freight.cargo.site/w/1000/i/4d68653752dc5e7ade7f0ad1088ae81f788e5758e4b538d83436a753ee678d59/Membership_sign-and-site.jpg" /&#62;

&#60;img width="1241" height="1282" width_o="1241" height_o="1282" data-src="https://freight.cargo.site/t/original/i/c622e821769f14eb37299c8f7eaf75159db3a465cf1cafeb63ef9cc4b2647090/social42x.jpg" data-mid="144306472" border="0"  src="https://freight.cargo.site/w/1000/i/c622e821769f14eb37299c8f7eaf75159db3a465cf1cafeb63ef9cc4b2647090/social42x.jpg" /&#62;
&#60;img width="878" height="907" width_o="878" height_o="907" data-src="https://freight.cargo.site/t/original/i/f3d892b7cf9f6c31c32d0c0b958b5836ba85b5bbfc1eee0bd58dd8d4e35fe14a/social6_12x.png" data-mid="144306475" border="0"  src="https://freight.cargo.site/w/878/i/f3d892b7cf9f6c31c32d0c0b958b5836ba85b5bbfc1eee0bd58dd8d4e35fe14a/social6_12x.png" /&#62;
&#60;img width="878" height="907" width_o="878" height_o="907" data-src="https://freight.cargo.site/t/original/i/6e00b270f1f40e73b235a468f7477f30fe80b9545306177fa7491ae3a8c28dfc/social5_12x.png" data-mid="144306474" border="0"  src="https://freight.cargo.site/w/878/i/6e00b270f1f40e73b235a468f7477f30fe80b9545306177fa7491ae3a8c28dfc/social5_12x.png" /&#62;
&#60;img width="1241" height="1282" width_o="1241" height_o="1282" data-src="https://freight.cargo.site/t/original/i/db9326d2b77e5fb9f1f45f2147f2dec3c66d0e4d563a18a35ca065805640df45/social42x.png" data-mid="144306473" border="0"  src="https://freight.cargo.site/w/1000/i/db9326d2b77e5fb9f1f45f2147f2dec3c66d0e4d563a18a35ca065805640df45/social42x.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Petco puts nutrition first</title>
				
		<link>https://jenleart.co/Petco-puts-nutrition-first</link>

		<pubDate>Sat, 18 Jun 2022 20:07:26 +0000</pubDate>

		<dc:creator>Main</dc:creator>

		<guid isPermaLink="true">https://jenleart.co/Petco-puts-nutrition-first</guid>

		<description>&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/bb5b74c01f29ee22c7385297125119beada4f3e5ee3d6a15394e51fccb857928/PDP_Page-hero-image.jpg" data-mid="146260332" border="0"  src="https://freight.cargo.site/w/1000/i/bb5b74c01f29ee22c7385297125119beada4f3e5ee3d6a15394e51fccb857928/PDP_Page-hero-image.jpg" /&#62;
	
&#38;nbsp;Petco’s Nutrition Launch Campaign
	Petco decided to commit to higher nutrition standards by removing all artificial flavors and ingredients from all dog and cat food out of their shelves. A bold gesture that transforms the brand and category deserved a bold and vivid campaign to match it so we made it for them. It was filled with texture, patterns and colors inspired by pets. We created a launch film, specific co-branded food spots, an in-store takeover and a social activation on turning our back to artificials, and 100+ video and still assets. The project helped us win the Petco account for Anomaly.

	Role: Design/Art Direction

Creative Team:  Eric Segal, Lea Egan, Ivan Azevedo, Mindy Benner, Alex Behles, Bari Schechter, Michelle Rivera

Photographer: Tim Flach

Director: Daniel Warwick

Year: Spring 2019


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</description>
		
	</item>
		
		
	<item>
		<title>Crown Royal Regal Apple</title>
				
		<link>https://jenleart.co/Crown-Royal-Regal-Apple</link>

		<pubDate>Sat, 28 May 2022 21:32:28 +0000</pubDate>

		<dc:creator>Main</dc:creator>

		<guid isPermaLink="true">https://jenleart.co/Crown-Royal-Regal-Apple</guid>

		<description>
	
Crown Royal Regal Apple 2.0
	
Crown Royal Regal Apple believes that life is at its freshest when people are empowered to live a life full of crisp flavor – expressing themselves vibrantly and unapologetically. The past few years changed the way we do everything: hanging out with friends, going to concerts, seeing a new art exhibit, work meetings, cooking lessons, nba games, fashion shows and celebrating the holidays over zoom. We’ve had to quickly adjust to this new way of creating and connecting. Crown Apple, though, has always been comfortable in this rapidly changing, digital world. As trends emerge, we shift with the pulse, new platforms become avenues for us to explore, constantly fresh.

IRL or URL, we’re home. In this short but impactful 15 second spot, we’ll journey from the real world, into a cyber labyrinth, and out the other side - back to where we started - the real world. At the center of our spot will be the bottle - but it won’t be like any bottle we’ve seen in a Crown Apple spot before.
Instead, it will take on many different forms; from real life editorial, to featuring in a social feed, to being uniquely interpreted by a group of artists, and at one point, even a photoshop file.
Enjoy this dynamic journey from IRL, to URL &#38;amp; back to IRL.

 

	
Role: Art and Creative Direction

Creative Team: Seth Jacobs, Ren Mcaslan, Bari Schechter
Production: Goldenwolf
Year: Fall 2021

	
	




</description>
		
	</item>
		
		
	<item>
		<title>Mele</title>
				
		<link>https://jenleart.co/Mele</link>

		<pubDate>Sun, 24 Jul 2022 21:45:43 +0000</pubDate>

		<dc:creator>Main</dc:creator>

		<guid isPermaLink="true">https://jenleart.co/Mele</guid>

		<description>
	
&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/d408335aba8ec084f8cc1f04668cb59bb4c9d46255d2ef21c29ebee8c01fea22/PDP_Page-hero-image.jpg" data-mid="148673059" border="0"  src="https://freight.cargo.site/w/1000/i/d408335aba8ec084f8cc1f04668cb59bb4c9d46255d2ef21c29ebee8c01fea22/PDP_Page-hero-image.jpg" /&#62;
	
Melé
	
Our partner at Unilever approached us with this simple brief: How can we create a new brand that speaks meaningfully to people of color, and that genuinely cares for their skin? Skincare marketing had evolved to include diverse faces, but diversity was not reflected in the products themselves. We discovered that the institutions and development processes that shaped the skincare category had historically catered to, and been formulated for, the needs of only one audience: light skin.Being really honest with ourselves, we knew that this scientific space was one that we could really credibly own as Unilever – a massive, global skincare leader. But on the flip side of that, as a massive, global skincare company, we were faceless. And an equally important part of building this brand with a soul, we needed to ensure we were putting the melanin-rich community first by being a true reflection of the melanin-rich skin consumer – starting with representation from our client team, product dev team, agency team, and ultimately bringing in consumers to the process.Many brands claim to understand the BIPOC consumer, but no mass brand yet understands the BIPOC consumer’s skin. Simply speaking, the biological differentiator between skin shades is the amount of melanin present. Melanin is an amino acid that gives skin, hair and eyes their pigmentation. The more melanin we have, the darker our complexion is.


	
Role: Creative Direction

Creative Team: Donnell Johnson, Garrett Chase, Michelle Rivera, Andrew Guirguis, Regina Park

Lifestyle Photographer and Video: Micaiah Carter

Product Photographer: Stephanie Dinkel 

Date: 2019-2020

Awards: 2021 Jay Chiat Strategy Awards - Gold, Jay Chiat Bronze for Innovation in Product/Service Creation
 



&#60;img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ff9ef30c98cd651dde857f823fabae880026199383d81042e1bd04c0b27bc901/MELE_Brand_Book_062020_v6.jpg" data-mid="148673806" border="0"  src="https://freight.cargo.site/w/1000/i/ff9ef30c98cd651dde857f823fabae880026199383d81042e1bd04c0b27bc901/MELE_Brand_Book_062020_v6.jpg" /&#62;

But there are challenges unique to highly melanated skin, too. With that beautiful pigmentation also comes hyperpigmentation. This often appears as dark spots, blemishes, scarring or uneven skin tone and texture. This can come from common skin irritants - dryness, excess oil, acne - because the body’s natural response to distress is to create more melanin. Melanin would become our hero.&#38;nbsp;Our north star and ambition was to build a skincare brand rooted in The Science of Melanin-Rich Skin.
Many skincare brands vie for dermatologist-certified stamps of approval. But as a brand rooted in science, we needed to collaborate with them in product development, not just communications. We worked with clients and R&#38;amp;D to engage a handful of board-certified dermatologists of color to co-create our products, ensure our ingredients could be clinically tested and proven, and were safe and enjoyable to use on melanin-rich skin. MELÉ would be more than a brand designed specifically FOR melanin-rich skin; we would also be a brand co-created WITH melanin-rich consumers.
Our tone needed to champion our confident consumer as much as their skin. This led to our defining tone, Science with Sass. This personality became a cornerstone for launch. It informed all communications decisions, including tone of voice, education approach, pack structures and photography style. The resulting visual system uses sleek scientific iconography and glowing talent to highlight our scientific creds and vibrant personality.


&#60;img width="3644" height="2138" width_o="3644" height_o="2138" data-src="https://freight.cargo.site/t/original/i/d2b503a1a7193e40f3e34aaf3edbf197c81697ec7af96a6c4c314f3f50c2be3e/Screen-Shot-2022-07-24-at-6.48.59-PM.png" data-mid="148673979" border="0"  src="https://freight.cargo.site/w/1000/i/d2b503a1a7193e40f3e34aaf3edbf197c81697ec7af96a6c4c314f3f50c2be3e/Screen-Shot-2022-07-24-at-6.48.59-PM.png" /&#62;
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	<item>
		<title>Youtube: One View Can</title>
				
		<link>https://jenleart.co/Youtube-One-View-Can</link>

		<pubDate>Sat, 06 Aug 2022 18:49:33 +0000</pubDate>

		<dc:creator>Main</dc:creator>

		<guid isPermaLink="true">https://jenleart.co/Youtube-One-View-Can</guid>

		<description>







	
Youtube: One View Can
	
YouTube Creators for Change is an ongoing global initiative that spotlights Creators who use the power of video to drive a positive impact on the world. Youtube has always been home to independent creators sharing their own stories of positivity, acceptance and change. We wanted to elevate these messages above the noise, and so we turned to YouTube Creators across the globe – chosen for their passion and educated to creating social change, we collaborated with over 60 Creators from 20 countries, releasing over 90 films that promote tolerance through the “One View Can” campaign, including documentaries, vlogs, comedy skits, animations and more, on topics ranging from self-acceptance to celebrating local cultures. The campaign was launched on November 12, 2018 with a simple message, that one view, of one video, from one voice has the power to create real change. We sparked dialogue on social media launching on The International Day for Tolerance, through our custom hashflag that went #MyViewCan, where users around the world were able to share how they could create change. We amplified the message through an 8-page spread in the New York Times, and culminated the campaign with an exclusive screening at the United Nations on International Day for Tolerance on November 16, 2018.
 


	
Role: Design/Creative Direction

Creative Team: Jane Cronk, Jezzika Chung, Edward Yeung, Jessica Trombatore

Date: 2018





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</description>
		
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	<item>
		<title>Obie. Your Reproductive Health Coach.</title>
				
		<link>https://jenleart.co/Obie-Your-Reproductive-Health-Coach</link>

		<pubDate>Sun, 07 Aug 2022 21:24:21 +0000</pubDate>

		<dc:creator>Main</dc:creator>

		<guid isPermaLink="true">https://jenleart.co/Obie-Your-Reproductive-Health-Coach</guid>

		<description>&#60;img width="3898" height="2173" width_o="3898" height_o="2173" data-src="https://freight.cargo.site/t/original/i/e0ff7441c3297ff952f86279049603032531ea322434a7ff29b69642927f5dc4/_PDP_Page-hero-image.jpg" data-mid="150016136" border="0"  src="https://freight.cargo.site/w/1000/i/e0ff7441c3297ff952f86279049603032531ea322434a7ff29b69642927f5dc4/_PDP_Page-hero-image.jpg" /&#62;
	

	
Obie. Your Reproductive Health Coach.
	Another Anomaly IP project - there was a problem too big to ignore with an opportunity too big to resist. We teamed up with the experts at babyMed and our partners at YML to bring this one to life.

The average woman spends less than 15 minutes with her ObGyn each year, so it’s not surprising to feel left in the dark when it comes to your reproductive health. Obie is here to change that by giving you the expert support, latest science and medical knowledge accessible to everyone. Every woman deserves the best chance of a healthy natural pregnancy. Obie’s mission is to democratize special fertility care and to be a reproductive healthy coach for fertility, pre/post pregnancy and beyond. Designed by medical experts, made for everyone.

Obie’s mission is to provide every woman with access to specialist knowledge and tools, giving them the best chance of a healthy pregnancy. We aim to bring the same level of trust, expertise, and privacy you’d expect from world-class doctors, right to your phone. 
From a design perspective, we came up with the perspective of Science made Human. We want to make the most advanced scientific knowledge simple to understand, inviting and actionable. Softness and curves of the human form. This is where visual science meets natural beauty. This simple, activated system harnesses complicated information to optimize every aspect of our users’ reproductive health. Everything you need is precisely laid out, and the elegance of the information shines through with considered aesthetics and color.

	
Role: Design Direction

Creative Team: Kevin Lyons, Garrett Chase, Elizabeth Tillemans

Production Partner: YML

Date: 2016

Awards: Jay Chiat SILVER Award 2021 in Healthcare Strategy






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