Smartwater Identity Refresh & Packaging
New and updated visual identity and packaging design for smartwater and their extended suite of products. Our clients at Smartwater asked us to reimagine and refresh their brand for today’s generation while maintaining the core identity of some of their brand elements. We came up with our guiding north star and brand world of ‘audacious clarity’ to ground the way we should look and feel and behave. It means we cut through the clutter by doing more with less, elevating and differentiating through reduction. This is achieved through the elegant combination of Smartwater’s core iconic elements with a touch of humanity and a wink. It is smart, clean, premium, approachable, playful, no b.s. and confident.
Role: Design Direction
Creative Team: Andrew Guirguis, Luca Bernardino, Justin Tang, Sunny Lee
Date: 2019
