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Petco’s Nutrition Launch Campaign
Petco decided to commit to higher nutrition standards by removing all artificial flavors and ingredients from all dog and cat food out of their shelves. A bold gesture that transforms the brand and category deserved a bold and vivid campaign to match it so we made it for them. It was filled with texture, patterns and colors inspired by pets. We created a launch film, specific co-branded food spots, an in-store takeover and a social activation on turning our back to artificials, and 100+ video and still assets. The project helped us win the Petco account for Anomaly.
Role: Design/Art Direction

Creative Team: Eric Segal, Lea Egan, Ivan Azevedo, Mindy Benner, Alex Behles, Bari Schechter, Michelle Rivera

Photographer: Tim Flach

Director: Daniel Warwick

Year: Spring 2019