Petco Visual Identity
After working and launching their nutrition campaign, Petco wanted a new identity to reflect their commitment and stance on nutrition.
The brand's mission is to improve the lives of pets, pet parents & Petco partners. Petco’s ambition was to transition from a big retailer into a one-of-a-kind, all inclusive pet health & wellness company, offering more than just a retailer with services from veterinary services and pet insurance to grooming and positive training to the Petco Credit Card.
We wanted to give the brand’s most iconic mascots being Ruff&Mews feel more omnipresent in addition to the identity feeling credible and modern in today’s digitally advanced world. The brand’s personality is compassionate and real, fun and optimistic, bold and uncompromising.
The brand's mission is to improve the lives of pets, pet parents & Petco partners. Petco’s ambition was to transition from a big retailer into a one-of-a-kind, all inclusive pet health & wellness company, offering more than just a retailer with services from veterinary services and pet insurance to grooming and positive training to the Petco Credit Card.
We wanted to give the brand’s most iconic mascots being Ruff&Mews feel more omnipresent in addition to the identity feeling credible and modern in today’s digitally advanced world. The brand’s personality is compassionate and real, fun and optimistic, bold and uncompromising.
Role: Design Director
Creative Team: Kevin Lyons, Nathan Braceros, Cheryl Chuang, Luca Bernardino
Year: Fall 2020
Creative Team: Kevin Lyons, Nathan Braceros, Cheryl Chuang, Luca Bernardino
Year: Fall 2020
