Google: All together now. Introducing G Suite. 

At its heart, business is simple. You make something great and you sell it. Yet traditional enterprise software is an incredibly convoluted category. So, when a business needs enterprise technology, they often turn to what they know - old solutions that often get in the way of productivity instead of helping it.

But what if technology lived up to its promise for us at work? What if it helped us cut through the noise so we could work together to focus on what matters? Our clients at Google had Google Apps for Work 15 years ago (back when it was Google Apps for Your Domain) to do just that — to help people everywhere work and innovate together, so businesses can move faster and go bigger. And together, we helped create a new name that better reflects this mission: G Suite. 

We based our campaign on what Google, as creator of the cloud and unmatched facilitator of collaboration, does best: bring people together. In the spirit of teamwork, we partnered with a roster of over a dozen top illustrators from around the world, including Jean Jullien, Matt Blease, Andrew Rae and Tomi Um, to bring our ideas to life with their own unique creative interpretations that live in the world of G Suite.

Communications spanned across digital video, social channels and ads, full-page print in business publications and OOH targeting select cities’ transit hubs and airports. The philosophy of G Suite is cleverly messaged to cut through B2B advertising clutter in a Google-y way and even throw a few sharp elbows at Microsoft, who just might not be the category leader for long.

Role: Senior Designer

Creative Team: Seth Jacobs, Liz Delp, Mark Sarosi, Justin Tang, Kyle Provo, Mikey Cohlmia, Cynthia Pratomo

Date: 2016