Dosist
Creating a new IP brand within Anomaly in a fairly new category at the intersection of cannabis and medicine was challenging and exciting. Being part creators and co-owners, we led the brand and business operations from ideation and seed to launch. In 2014 when recreational cannabis was legal in only a few states. Culture and government has stereotyped cannabis for decades as a risky, unpredictable street-drug, millions of Americans spend billions on pills each year to treat their ailments but we saw an opportunity.
Our belief is this: dose-controlled cannabis has a profound positive effect on people’s lives because it provides a safe, consistent experience of cannabinoids and terpenes each and every time. So we created dosist out of our commitment to making people’s lives better and to improving their well-being (spiritually, emotionally, physically). We positioned dosist as a wellness brand that’s fueled by the science of the human endocannabinoid system and the power of plant based medicine.
Our belief is this: dose-controlled cannabis has a profound positive effect on people’s lives because it provides a safe, consistent experience of cannabinoids and terpenes each and every time. So we created dosist out of our commitment to making people’s lives better and to improving their well-being (spiritually, emotionally, physically). We positioned dosist as a wellness brand that’s fueled by the science of the human endocannabinoid system and the power of plant based medicine.
Role: Design Director
Creative Team: Jason Deland, Mark Sarosi, Justin Tang, Garrett Chase, Andrew Guirguis, Kira Sea
Date: 2015-2018
Awards: FastCompany’s The World’s Most Innovative Companies 2018, Times 25 Best Innovations of 2016, D&AD Graphite Pencil Winner 2017 in Product Design, The One Show Bronze Pencil Winner 2017, Cannes Lions Silver Lion 2017 Product Design
Creative Team: Jason Deland, Mark Sarosi, Justin Tang, Garrett Chase, Andrew Guirguis, Kira Sea
Date: 2015-2018
Awards: FastCompany’s The World’s Most Innovative Companies 2018, Times 25 Best Innovations of 2016, D&AD Graphite Pencil Winner 2017 in Product Design, The One Show Bronze Pencil Winner 2017, Cannes Lions Silver Lion 2017 Product Design
In doing so, we’re also recruiting an audience of progressive, modern non-smokers looking for alternative forms of wellness to treat ailments like anxiety, depression, PTSD and sports injury. Informed and guided by research studies, cannabis analytics and patient data, we successfully developed precise formulations that deliver the targeted benefits of major and minor cannabinoids and terpenes found in cannabis. Our six formulas are formulated and tested to help with certain human need-states: bliss, sleep, calm, relief, arouse, and passion.
We’re dedicated to perfecting this need state-based delivery approach in our patented product line-ups. This accessible and accurate experience of our formulas is what opens the door to positive benefits of cannabis - and what ultimately makes our formulas so effective, our product so advanced and our company so differentiated from the competition.
We wanted our launch product, the dose pen to feel like a medical instrument, not a ‘vape pen’. It’s made from surgical-grade plastic and comes with a carry case that can keep it sanitary. The dose-pen’s form is an extension of the brand’s overall clean, approachable and functional look and feel.
We are committed to providing the best quality cannabis products for our patients. Not only does this manifest in our advanced formula and device technology - but it also manifests in our discipline in following best practice standards and a rigorous testing process. All to ensure that we’re delivering a safe, consistent product that people can trust time and time again to deliver the results they need to live their healthiest and happiest lives.
I had the privilege of being the lead designer then the design director of all brand elements and then eventually led the creative direction and design over the span of 3 years.
