Crown Royal Regal Apple 2.0
Crown Royal Regal Apple believes that life is at its freshest when people are empowered to live a life full of crisp flavor – expressing themselves vibrantly and unapologetically. The past few years changed the way we do everything: hanging out with friends, going to concerts, seeing a new art exhibit, work meetings, cooking lessons, nba games, fashion shows and celebrating the holidays over zoom. We’ve had to quickly adjust to this new way of creating and connecting. Crown Apple, though, has always been comfortable in this rapidly changing, digital world. As trends emerge, we shift with the pulse, new platforms become avenues for us to explore, constantly fresh.
IRL or URL, we’re home. In this short but impactful 15 second spot, we’ll journey from the real world, into a cyber labyrinth, and out the other side - back to where we started - the real world. At the center of our spot will be the bottle - but it won’t be like any bottle we’ve seen in a Crown Apple spot before.
Instead, it will take on many different forms; from real life editorial, to featuring in a social feed, to being uniquely interpreted by a group of artists, and at one point, even a photoshop file.
Enjoy this dynamic journey from IRL, to URL & back to IRL.
Role: Art and Creative Direction
Creative Team: Seth Jacobs, Ren Mcaslan, Bari Schechter
Production: Goldenwolf
Year: Fall 2021