Converse: The Sampler

Overview: Product sampling, mobile shopping and photo sharing in a single, simple app. Shoppers can virtually try on the most popular Converse (updated and managed seasonally) using their iPhones. Users select a shoe and point the iPhone camera at their foot and the app superimposes an image of the shoe over their foot. If people like what they see, they can take a pic and save it, share it or buy the shoes in Converse's mobile web store; if they don't, it's easy enough to try another pair.

• The project took ten people nine months to produce and was one of the first projects to include the custom camera-overlay newly-introduced in iOS 3.1.

• The app launched with twenty shoes and each shoe had five images for five different angles (front, back, left, right, top).

• By December 15, approximately 551,000 products have been viewed and 41,500 photos have been taken within the app.

Role: Designer @ R/GA

Team:  Trevor Eld/Tara Greer, creative directors
Joseph Lin, engineer
Kajal Gala, interactive designer
Robert Spychala, mobile technology director
Will Creedle, quality assurance
Erik Laurenceau, technology director
Ameer Youssef, producer
Tacit Knowledge, development partner
R/GA, project design and development

Date: 2015