Ally Bank’s Brand Campaign - We’re all better off with an Ally.
Ally bank was struggling to get their brand recognized in addition to building brand purpose, love and loyalty. They needed something ownable to show their commitment to being a relentless ally for all things money.
So we leaned into the one thing that couldn’t possibly be mistaken for a competitor - our name. Nearly everything in life costs money, whether it's buying a house or a costume for your dog. That's why no matter what we’re doing in life, we’re all better off with a (financial) ally.
We launched this national campaign with 20 words that end in “ally” that spans across TV, Digital and OOH. To work seamlessly with the logo, we worked on refreshing the brand’s typeface, colors and photography style and will be now applied to all work moving forward.
Role: Associate Creative Director
Creative Team: Seth Jacobs, Liz Delp, Vahbiz Engineer, Chloe Banicevic, Archie Murugaser, Julia Ball, Michelle Rivera
Photography: Jessica Haye and Clark Hsiao
Year: 2021
